Details
| Title | Leveraging computer-mediated marketing environments |
|---|---|
| Other creators | Bowen Gordon; Ozuem Wilson |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Internet marketing — Social aspects.; Online social networks.; Social media.; Marketing — Social aspects.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1083341825 |
| Record create date | 1/25/2019 |
Allowed Actions
| pdf/2007185.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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|---|---|---|
| epub/2007185.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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