Details
| Title | Handbook of research on narrative advertising |
|---|---|
| Other creators | Yilmaz Recep |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Advertising.; Narration (Rhetoric); Storytelling in mass media.; BUSINESS & ECONOMICS / Advertising & Promotion; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1103605852 |
| Record create date | 6/5/2019 |
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| pdf/2151187.pdf | – |
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| epub/2151187.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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