?

Details
Table Card RUSMARC
Title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Green marketing as a positive driver toward business sustainability
Other creators: Naidoo Vannie; Verma Rahul
Collection: Электронные книги зарубежных издательств; Общая коллекция
Subjects: Green marketing — Case studies.; Green marketing.; EBSCO eBooks
Document type: Other
File type: PDF
Language: English
Rights: Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key: on1106536271

Allowed Actions:

pdf/2177555.pdf –
Action 'Read' will be available if you login or access site from another network Action 'Download' will be available if you login or access site from another network
epub/2177555.epub –
Action 'Download' will be available if you login or access site from another network

Group: Anonymous

Network: Internet

Annotation

"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--.

Document access rights

Network User group Action
ILC SPbPU Local Network All Read Print Download
Internet Authorized users SPbPU Read Print Download
-> Internet Anonymous

Table of Contents

  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Foreword
  • Preface
  • Acknowledgment
  • Chapter 1: Antecedents of Green Consumerism
  • Chapter 2: The Green Consumer Behavior
  • Chapter 3: Green but How Green?
  • Chapter 4: Green Consumer Behavior and Its Implications on Brand Marketing Strategy
  • Chapter 5: Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations
  • Chapter 6: Consumer Behavior
  • Chapter 7: Role of Internal and External Values on Green Purchase
  • Chapter 8: Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations
  • Chapter 9: Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age
  • Chapter 10: Eco-Labels
  • Chapter 11: Sustainable Value Chains
  • Compilation of References
  • About the Contributors
  • Index

Usage statistics

pdf/2177555.pdf

stat Access count: 0
Last 30 days: 0
Detailed usage statistics

epub/2177555.epub

stat Access count: 0
Last 30 days: 0
Detailed usage statistics