Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Green marketing as a positive driver toward business sustainability |
|---|---|
| Other creators | Naidoo Vannie ; Verma Rahul |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Green marketing — Case studies. ; Green marketing. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1106536271 |
| Record create date | 7/1/2019 |
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| pdf/2177555.pdf | – |
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| epub/2177555.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Acknowledgment
- Chapter 1: Antecedents of Green Consumerism
- Chapter 2: The Green Consumer Behavior
- Chapter 3: Green but How Green?
- Chapter 4: Green Consumer Behavior and Its Implications on Brand Marketing Strategy
- Chapter 5: Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations
- Chapter 6: Consumer Behavior
- Chapter 7: Role of Internal and External Values on Green Purchase
- Chapter 8: Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations
- Chapter 9: Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age
- Chapter 10: Eco-Labels
- Chapter 11: Sustainable Value Chains
- Compilation of References
- About the Contributors
- Index
