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Title Strategic marketing for social enterprises in developing nations
Other creators Chiweshe Nigel; Ellis Debbie
Collection Электронные книги зарубежных издательств; Общая коллекция
Subjects Social marketing; Social entrepreneurship; Social entrepreneurship.; Social marketing.; EBSCO eBooks
Document type Other
File type PDF
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key on1106536665
Record create date 7/1/2019

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"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--.

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