Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Strategies and tools for managing connected consumers |
|---|---|
| Other creators | Ho Ree C., |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Electronic commerce. ; Social media — Economic aspects. ; Customer relations. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1110703271 |
| Record create date | 7/31/2019 |
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| pdf/2216943.pdf | – |
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| epub/2216943.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book explores the social impact and influence of social media on online businesses"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Chapter 1: Consumer Socialization Process for the Highly Connected Customers
- Chapter 2: What Motivates Young Technology-Literate Consumers in Densely Populated Areas?
- Chapter 3: Impact of E-Commerce on the Urban Landscape
- Chapter 4: Quality Strategies for Customer Loyalty in an E-Service Environment
- Chapter 5: Offline vs. Online Quality Dimension
- Chapter 6: Consumer Perception of Purchasing Organic Foods
- Chapter 7: Understanding Generational Impact on Online Business
- Chapter 8: Live Streaming Meets Online Shopping in the Connected World
- Chapter 9: A Systematic Review of Digital Marketing in South Africa
- Chapter 10: Customer Engagement
- Chapter 11: Development of an E-Service Quality Model (eSQM) to Assess the Quality of E-Service
- Chapter 12: The New Horizon of Public Relations
- Chapter 13: Taxation of Digital Business in Malaysia
- Chapter 14: Tools and Techniques Used for Customer Relationship Management
- Chapter 15: Empirical Study of Single Platform E-Payment in South East Asia
- Chapter 16: A Qualitative Insight Into the Personal Factors Impacting Online Impulse Behavior
- Chapter 17: Ethical Issues With the Use of Social Media in the Connected Business World
- Compilation of References
- About the Contributors
- Index
