"This book explores the social impact and influence of social media on online businesses"--.

• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Foreword
• Preface
• Chapter 1: Consumer Socialization Process for the Highly Connected Customers
• Chapter 2: What Motivates Young Technology-Literate Consumers in Densely Populated Areas?
• Chapter 3: Impact of E-Commerce on the Urban Landscape
• Chapter 4: Quality Strategies for Customer Loyalty in an E-Service Environment
• Chapter 5: Offline vs. Online Quality Dimension
• Chapter 6: Consumer Perception of Purchasing Organic Foods
• Chapter 7: Understanding Generational Impact on Online Business
• Chapter 8: Live Streaming Meets Online Shopping in the Connected World
• Chapter 9: A Systematic Review of Digital Marketing in South Africa
• Chapter 10: Customer Engagement
• Chapter 11: Development of an E-Service Quality Model (eSQM) to Assess the Quality of E-Service
• Chapter 12: The New Horizon of Public Relations
• Chapter 13: Taxation of Digital Business in Malaysia
• Chapter 14: Tools and Techniques Used for Customer Relationship Management
• Chapter 15: Empirical Study of Single Platform E-Payment in South East Asia
• Chapter 16: A Qualitative Insight Into the Personal Factors Impacting Online Impulse Behavior
• Chapter 17: Ethical Issues With the Use of Social Media in the Connected Business World
• Compilation of References
• About the Contributors
• Index