Digital marketing strategies for tourism, hospitality, and airline industries

Details

	Table	Card	RUSMARC

Title:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Digital marketing strategies for tourism, hospitality, and airline industries
Other creators:	Santos Jose Duarte; Silva Oscar Lima
Organization:	IGI Global,
Collection:	Электронные книги зарубежных издательств; Общая коллекция
Subjects:	Telemarketing.; Tourism — Technological innovations.; Hospitality industry — Technological innovations.; Airlines — Technological innovations.; EBSCO eBooks
Document type:	Other
File type:	PDF
Language:	English
Rights:	Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key:	on1112164378

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Group: Anonymous

Network: Internet

Annotation

""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--.

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	ILC SPbPU Local Network		All
	Internet		Authorized users SPbPU
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Cover
Title Page
Copyright Page
Book Series
Editorial Advisory Board
Table of Contents
Detailed Table of Contents
Preface
Chapter 1: The Digital Tourism Business
Chapter 2: Traveler Decision Making in Online vs. Offline Buying Behavior
Chapter 3: The Role of Digital Marketing and Online Relationship Quality in Social Tourism
Chapter 4: Digital Marketing Strategies for Accessible Tourism
Chapter 5: Photographic Image, Credibility, and Consumption of Tourism in the Digital Era
Chapter 6: Mobile Technology Acceptance Among Turkish Travelers
Chapter 7: Cloud Computing in Tourism
Chapter 8: Management and Implications of Daily Deal Promotions in the Hospitality Industry
Chapter 9: Analysis of the Vision and Mission Statements in the Websites
Chapter 10: Building the Friendly Airline Brand
Compilation of References
About the Contributors
Index

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