Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Digital marketing strategies for tourism, hospitality, and airline industries |
|---|---|
| Other creators | Santos Jose Duarte ; Silva Oscar Lima |
| Organization | IGI Global, |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Telemarketing. ; Tourism — Technological innovations. ; Hospitality industry — Technological innovations. ; Airlines — Technological innovations. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1112164378 |
| Record create date | 8/13/2019 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: The Digital Tourism Business
- Chapter 2: Traveler Decision Making in Online vs. Offline Buying Behavior
- Chapter 3: The Role of Digital Marketing and Online Relationship Quality in Social Tourism
- Chapter 4: Digital Marketing Strategies for Accessible Tourism
- Chapter 5: Photographic Image, Credibility, and Consumption of Tourism in the Digital Era
- Chapter 6: Mobile Technology Acceptance Among Turkish Travelers
- Chapter 7: Cloud Computing in Tourism
- Chapter 8: Management and Implications of Daily Deal Promotions in the Hospitality Industry
- Chapter 9: Analysis of the Vision and Mission Statements in the Websites
- Chapter 10: Building the Friendly Airline Brand
- Compilation of References
- About the Contributors
- Index
