"This book examines conceptual, theoretical, and applied advancements of how to improve competitive performance in an era of uncertainty"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Section 1: Strategic Drivers
  • Chapter 1: Is Strategy Dead?
  • Chapter 2: Strategic Leadership for New Competitive Environments
  • Chapter 3: Business Model Design
• Section 2: Market Drivers
  • Chapter 4: Marketing-Mix Metamorphosis and New Trusted Business Practices
  • Chapter 5: The Consequences of Market Orientation on Performance, New Product Success, and Customer Satisfaction in Traditional Sectors
  • Chapter 6: How to Ensure an Ideal Omnichannel Client Experience With Key Performance Indicators
  • Chapter 7: A Review of Optimization Techniques for Supplier Selection and Order Allocation
• Section 3: International Drivers
  • Chapter 8: From Systematic to Mimetic Behavior in the International Market Selection
• Section 4: Innovation Drivers
  • Chapter 9: The Impact of ICTs and Business Strategy on Innovation Activities
• Section 5: Digital Drivers
  • Chapter 10: Trust in E-Commerce
  • Chapter 11: Siemens' Value-Driver Tree in Digitalization
• Compilation of References
• About the Contributors
• Index