Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Handbook of research on decision-making techniques in financial marketing |
|---|---|
| Other creators | Dinçer Hasan ; Yuksel Serhat |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Financial institutions — Marketing. ; Financial services industry — Marketing. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1122682213 |
| Record create date | 9/25/2019 |
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| Group | Anonymous |
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| Network | Internet |
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- List of Contributors
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Acknowledgment
- Section 1: Section 1
- Chapter 1: Measuring Financial Literacy of the Housewife to Generate Marketing Strategies
- Chapter 2: Financial Marketing-Based Role of Exchange Rate to Increase Foreign Trade in Turkey
- Chapter 3: The Effects of Exchange Rate on Export Performance in Tanzania
- Chapter 4: Competitiveness of International Business
- Chapter 5: Evaluating the Importance of Behavioral Finance in the Financial Marketing Area
- Section 2: Section 2
- Chapter 6: Examining the Effects of Strategies, Competition Intelligence, and Risk Culture on Business Performance in International Enterprises
- Chapter 7: Innovative Call Center Applications Focused on Financial Marketing in the Turkish Banking Sector
- Chapter 8: The Importance of Ethics and Corporate Social Responsibility in Financial Markets
- Chapter 9: Globalization Phenomenon and Cruising of Multinational Companies Under Global Market Conditions
- Chapter 10: The Relationship Between Foreign Direct Investment and Financial Development in OECD Countries
- Section 3: Section 3
- Chapter 11: Understanding the Investment Behavior of Individual Investors
- Chapter 12: Acquisition of Financial Literacy as a Life Skill
- Chapter 13: Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing
- Chapter 14: Evaluation of Customer Expectations-Based New Product and Service Development Process
- Chapter 15: Role of Agility in the Banking Sector in Competitive Globalization Era
- Section 4: Section 4
- Chapter 16: The Importance of PESTEL Analysis for Environmental Scanning Process
- Chapter 17: The Relationship Between Economic Growth and Innovation
- Chapter 18: The Role of Central Bank in Competitive Environment
- Chapter 19: Analysis of the Effects of Macroeconomic Factors on Entrepreneurship
- Chapter 20: PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector
- Section 5: Section 5
- Chapter 21: Testing the Validity of Taylor's Rule on Developing Countries for Effective Financial Marketing
- Chapter 22: The Concentration From the Competition Perspective in the Turkish Banking Sector
- Chapter 23: The Impact of US Monetary Growth on Bitcoin Trading Volume in the Current Economic Uncertainty
- Chapter 24: The Relationship Between Commodity Prices and Selected Macroeconomic Variables in Turkey
- Chapter 25: From the Working Order of Akhi-Tradesmen Organization to Economic Geography
- Compilation of References
- About the Contributors
- Index
