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Title Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Handbook of research on decision-making techniques in financial marketing
Other creators Dinçer Hasan; Yuksel Serhat
Collection Электронные книги зарубежных издательств ; Общая коллекция
Subjects Financial institutions — Marketing. ; Financial services industry — Marketing. ; EBSCO eBooks
Document type Other
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key on1122682213
Record create date 9/25/2019

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"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--.

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  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • List of Contributors
  • Table of Contents
  • Detailed Table of Contents
  • Foreword
  • Preface
  • Acknowledgment
  • Section 1: Section 1
    • Chapter 1: Measuring Financial Literacy of the Housewife to Generate Marketing Strategies
    • Chapter 2: Financial Marketing-Based Role of Exchange Rate to Increase Foreign Trade in Turkey
    • Chapter 3: The Effects of Exchange Rate on Export Performance in Tanzania
    • Chapter 4: Competitiveness of International Business
    • Chapter 5: Evaluating the Importance of Behavioral Finance in the Financial Marketing Area
  • Section 2: Section 2
    • Chapter 6: Examining the Effects of Strategies, Competition Intelligence, and Risk Culture on Business Performance in International Enterprises
    • Chapter 7: Innovative Call Center Applications Focused on Financial Marketing in the Turkish Banking Sector
    • Chapter 8: The Importance of Ethics and Corporate Social Responsibility in Financial Markets
    • Chapter 9: Globalization Phenomenon and Cruising of Multinational Companies Under Global Market Conditions
    • Chapter 10: The Relationship Between Foreign Direct Investment and Financial Development in OECD Countries
  • Section 3: Section 3
    • Chapter 11: Understanding the Investment Behavior of Individual Investors
    • Chapter 12: Acquisition of Financial Literacy as a Life Skill
    • Chapter 13: Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing
    • Chapter 14: Evaluation of Customer Expectations-Based New Product and Service Development Process
    • Chapter 15: Role of Agility in the Banking Sector in Competitive Globalization Era
  • Section 4: Section 4
    • Chapter 16: The Importance of PESTEL Analysis for Environmental Scanning Process
    • Chapter 17: The Relationship Between Economic Growth and Innovation
    • Chapter 18: The Role of Central Bank in Competitive Environment
    • Chapter 19: Analysis of the Effects of Macroeconomic Factors on Entrepreneurship
    • Chapter 20: PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector
  • Section 5: Section 5
    • Chapter 21: Testing the Validity of Taylor's Rule on Developing Countries for Effective Financial Marketing
    • Chapter 22: The Concentration From the Competition Perspective in the Turkish Banking Sector
    • Chapter 23: The Impact of US Monetary Growth on Bitcoin Trading Volume in the Current Economic Uncertainty
    • Chapter 24: The Relationship Between Commodity Prices and Selected Macroeconomic Variables in Turkey
    • Chapter 25: From the Working Order of Akhi-Tradesmen Organization to Economic Geography
  • Compilation of References
  • About the Contributors
  • Index
...