Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Handbook of research on decision-making techniques in financial marketing |
|---|---|
| Other creators | Dinçer Hasan; Yuksel Serhat |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Financial institutions — Marketing.; Financial services industry — Marketing.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1122682213 |
| Record create date | 9/25/2019 |
Allowed Actions
| pdf/2291129.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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|---|---|---|
| epub/2291129.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
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| Network | Internet |
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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