Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Impacts of online advertising on business performance |
|---|---|
| Other creators | Semerádová Tereza ; Weinlich Petr |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Internet advertising. ; Electronic commerce. ; Success in business. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1123181319 |
| Record create date | 10/4/2019 |
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| pdf/2291131.pdf | – |
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| epub/2291131.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: What Do Facebook Users Feel About Facebook Advertising?
- Chapter 2: Employer Branding in the Digital Era
- Chapter 3: A Relationship Marketing Strategy in Brand Communication
- Chapter 4: Customer Engagement Strategies of China's E-Commerce Industry and Their Impact on China's Economy Transition
- Chapter 5: Online Purchase and Advertising in Latin America
- Chapter 6: Optimization Models in Google Ads Campaigns
- Chapter 7: Reaching Your Customers Using Facebook and Google Dynamic Ads
- Chapter 8: The (In)Effectiveness of In-Stream Video Ads
- Compilation of References
- About the Contributors
- Index
