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Title Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Anthropological approaches to understanding consumption patterns and consumer behavior
Other creators Chkoniya Valentina; Madsen Ana; Buxrašvili Paata
Collection Электронные книги зарубежных издательств ; Общая коллекция
Subjects Consumption (Economics) ; Consumer behavior. ; EBSCO eBooks
Document type Other
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key on1125275941
Record create date 10/21/2019

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"This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"--.

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  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Foreword
  • Foreword
  • Preface
  • Acknowledgment
  • Section 1: Essential
    • Chapter 1: Leading the Way to a Sustainable Future
    • Chapter 2: Personalization 3.0
    • Chapter 3: Gifts as Language
    • Chapter 4: How to Deal With Corporations' Complicatedness
  • Section 2: Globalization
    • Chapter 5: Customer-Oriented Global Supply Chains
    • Chapter 6: Impact of Container Shipping and Ports on Globalisation and Consumer Behaviour
    • Chapter 7: Consumer Acceptance and Resistance Factors Toward Smart Retail Stores
    • Chapter 8: Value Proposition of Network Companies Providing Restaurant Services in Russia
    • Chapter 9: Cross-Cultural Differences and Similarities in Retailers' Branding and Digital Maturity
    • Chapter 10: If You Want to Trigger an Emotional Purchase, Don't Make Your Customers Think
  • Section 3: Identity
    • Chapter 11: How Bollywood Filmdom Operates in India and in the International Arena
    • Chapter 12: Not a “Coke and Chips” Holiday
    • Chapter 13: “Consumption” of Past to Define Ethnic Identity in Real Time and Space
    • Chapter 14: Dwelling and Cult in the Life and Culture of the Ancient Georgians
    • Chapter 15: Housing Consumption
    • Chapter 16: Alpaca Meat
    • Chapter 17: The Portuguese Luxury Wine Market
    • Chapter 18: The Consumer Role for Sustainable Development
  • Section 4: Tendencies
    • Chapter 19: Automotive Sector Moving Towards Mobility Companies
    • Chapter 20: The Roles of Time Orientation and Innate Innovativeness on Intentioned Adoption of an AI Innovation
    • Chapter 21: Decision Making as a Socio-Cognitive Process
    • Chapter 22: Neuromarketing as an Environmental Awareness Tool
    • Chapter 23: Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior
    • Chapter 24: The Neuromarketing Revolution
  • Compilation of References
  • About the Contributors
  • Index
...