Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Anthropological approaches to understanding consumption patterns and consumer behavior |
|---|---|
| Other creators | Chkoniya Valentina ; Madsen Ana ; Buxrašvili Paata |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Consumption (Economics) ; Consumer behavior. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1125275941 |
| Record create date | 10/21/2019 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"--.
| Network | User group | Action |
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| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Foreword
- Foreword
- Preface
- Acknowledgment
- Section 1: Essential
- Chapter 1: Leading the Way to a Sustainable Future
- Chapter 2: Personalization 3.0
- Chapter 3: Gifts as Language
- Chapter 4: How to Deal With Corporations' Complicatedness
- Section 2: Globalization
- Chapter 5: Customer-Oriented Global Supply Chains
- Chapter 6: Impact of Container Shipping and Ports on Globalisation and Consumer Behaviour
- Chapter 7: Consumer Acceptance and Resistance Factors Toward Smart Retail Stores
- Chapter 8: Value Proposition of Network Companies Providing Restaurant Services in Russia
- Chapter 9: Cross-Cultural Differences and Similarities in Retailers' Branding and Digital Maturity
- Chapter 10: If You Want to Trigger an Emotional Purchase, Don't Make Your Customers Think
- Section 3: Identity
- Chapter 11: How Bollywood Filmdom Operates in India and in the International Arena
- Chapter 12: Not a “Coke and Chips” Holiday
- Chapter 13: “Consumption” of Past to Define Ethnic Identity in Real Time and Space
- Chapter 14: Dwelling and Cult in the Life and Culture of the Ancient Georgians
- Chapter 15: Housing Consumption
- Chapter 16: Alpaca Meat
- Chapter 17: The Portuguese Luxury Wine Market
- Chapter 18: The Consumer Role for Sustainable Development
- Section 4: Tendencies
- Chapter 19: Automotive Sector Moving Towards Mobility Companies
- Chapter 20: The Roles of Time Orientation and Innate Innovativeness on Intentioned Adoption of an AI Innovation
- Chapter 21: Decision Making as a Socio-Cognitive Process
- Chapter 22: Neuromarketing as an Environmental Awareness Tool
- Chapter 23: Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior
- Chapter 24: The Neuromarketing Revolution
- Compilation of References
- About the Contributors
- Index
