"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Dedication
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Chapter 1: Importance of Brain Reward System in Neuromarketing
• Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics
• Chapter 3: Consumer Neuroscience Perspective for Brands
• Chapter 4: Understanding Consumer Behavior Through Eye-Tracking
• Chapter 5: Neuromarketing Trends and Opportunities for Companies
• Chapter 6: The Science Behind Neuromarketing
• Chapter 7: Pattern Thinking
• Chapter 8: Traditional Market Research and Neuromarketing Research
• Chapter 9: Neuromarketing Insights for Start-Up Companies
• Chapter 10: Consumer Neuroscience
• Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision
• Chapter 12: Applying Neuroscience to Talent Management
• Compilation of References
• About the Contributors
• Index