"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Chapter 1: Multiple Signals and Consumer Behavior in the Digital Economy
• Chapter 2: Social Media, Marketing Practices, and Consumer Behavior
• Chapter 3: Challenges and Opportunities for News Media and Journalism in an Increasingly Digital Mobile
• Chapter 4: Conspicuous Consumption via Social Media
• Chapter 5: A Study of Online Scams
• Chapter 6: The Affective Economy and Online Fan Communities
• Chapter 7: Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers
• Chapter 8: Examining Perceived Value Influence Mobile Game Addiction
• Chapter 9: Antecedents of Global Brands Preference Among Generation Y in Malaysia
• Chapter 10: Understanding Cultural Hybridization and Globalization Through the Benefits and Risks on Economic Growth
• Chapter 11: A Decent Work and Economic Growth
• Chapter 12: Proactive and Responsive Export Market Orientation Behaviours, Antecedents, and Firm Performance
• Chapter 13: Managing Innovation
• Chapter 14: The Implication of Sustainability Innovation
• Chapter 15: Inverted Grammar Classroom
• Chapter 16: Green Consumer Behaviour
• Compilation of References
• About the Contributors
• Index