Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Leveraging consumer behavior and psychology in the digital economy |
|---|---|
| Other creators | Mohd Suki Norazah; Mohd Suki Norbayah |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Consumer behavior — Psychological aspects.; Technological innovations — Psychological aspects.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1130318809 |
| Record create date | 11/29/2019 |
Allowed Actions
| pdf/2478333.pdf | – |
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| epub/2478333.epub | – |
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| Group | Anonymous |
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| Network | Internet |
"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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