Details
| Title | Advances in business strategy and competitive advantage. — Handbook of research on driving industrial competitiveness with innovative design principles |
|---|---|
| Other creators | Farinha Luis M. Carmo, ; Raposo Daniel |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Competition. ; Industrial productivity — Technological innovations. ; Entrepreneurship. ; Technological innovations — Economic aspects. ; Entrepreneurship ; Productivité — Innovations. ; Entrepreneuriat. ; Innovations — Aspect économique. ; entrepreneurs. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1130327386 |
| Record create date | 12/9/2019 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book focuses on the relationship between innovation and competitiveness in business"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- List of Contributors
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Upstream Industrial Competitiveness and Innovation
- Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles
- Chapter 3: Technological Innovation and Sustainable Development
- Chapter 4: New Business Ideas Incubation Process
- Chapter 5: From Identity Into Brand Visual Identity
- Chapter 6: The Innovative Management of “Made By” and “Made In” as a Factors in Brand Image and Competitiveness in the Fashion Industry
- Chapter 7: The Role of Design in Strategic Planning to Help Brand Management
- Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance
- Chapter 9: Contemporary Visual Identities
- Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity
- Chapter 11: From Smart Concept to Desired Experiences
- Chapter 12: Portuguese Tourist Signage
- Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability
- Chapter 14: Design as a Source of Innovation to Establish Circular Models
- Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment
- Chapter 16: The Designer as a Social Agent and Promoter of Local Memories
- Chapter 17: The Viability of Heritage Craft in a Global Marketplace
- Chapter 18: Monsanto GeoHotel Escola
- Chapter 19: Visual Diagnostic Strategy
- Compilation of References
- About the Contributors
- Index
