Details
Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — New techniques for brand management in the healthcare sector |
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Other creators | Borges Ana Pinto |
Collection | Электронные книги зарубежных издательств; Общая коллекция |
Subjects | Medical care — Marketing.; Branding (Marketing); Medical tourism — Marketing.; EBSCO eBooks |
Document type | Other |
File type | |
Language | English |
Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
Record key | on1130383053 |
Record create date | 11/29/2019 |
Allowed Actions
pdf/2716635.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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epub/2716635.epub | – |
Action 'Download' will be available if you login or access site from another network
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Group | Anonymous |
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Network | Internet |
"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--.
Network | User group | Action |
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ILC SPbPU Local Network | All |
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Internet | Authorized users SPbPU |
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Internet | Anonymous |
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