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Title Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — New techniques for brand management in the healthcare sector
Other creators Borges Ana Pinto
Collection Электронные книги зарубежных издательств; Общая коллекция
Subjects Medical care — Marketing.; Branding (Marketing); Medical tourism — Marketing.; EBSCO eBooks
Document type Other
File type PDF
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key on1130383053
Record create date 11/29/2019

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"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--.

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