Details
| Title | Advances in business strategy and competitive advantage. — Handbook of research on transmedia storytelling, audience engagement, and business strategies |
|---|---|
| Other creators | Hernández-Santaolalla Víctor; Barrientos Bueno Mónica |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Internet advertising.; Digital storytelling.; Marketing — Social aspects.; Product placement in mass media.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1138996750 |
| Record create date | 1/22/2020 |
Allowed Actions
| pdf/2451182.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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|---|---|---|
| epub/2451182.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
|
| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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