Details
| Title | Cross-border e-commerce marketing and managing |
|---|---|
| Other creators | Hoque Md. Rakibul, ; Bashaw R. Edward, |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Electronic commerce — Management. ; Internet marketing. ; International trade. ; Electronic commerce — Management ; International trade ; Internet marketing ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1178867938 |
| Record create date | 7/10/2020 |
Allowed Actions
| pdf/2634303.pdf | – |
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| epub/2634303.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
|
| Internet | Authorized users SPbPU |
|
| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Cross-Border E-Commerce
- Chapter 2: Technologies for Cross-Border E-Commerce
- Chapter 3: Supply Chain in Cross-Border E-Commerce
- Chapter 4: Cross-Border E-Commerce Payments
- Chapter 5: Cross-Border E-Commerce Security Issues and Protections
- Chapter 6: Marketing and Advertisement in Cross-Border E-Commerce
- Chapter 7: Global Brand and Global Consumers
- Chapter 8: Digital Marketing
- Chapter 9: Social Network and Social Commerce
- Chapter 10: Managing Human Resources in E-Commerce
- Chapter 11: Big Data, Artificial Intelligence, and the Internet of Things in Cross-Border E-Commerce
- Chapter 12: Cross-Border E-Commerce and Small Medium Enterprises (SMEs)
- Chapter 13: Understanding the Current Research of Cross-Border E-Commerce
- Compilation of References
- About the Contributors
- Index
