Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Developing successful global strategies for marketing luxury brands |
|---|---|
| Other creators | Mosca Fabrizio; Casalegno Cecilia; Gallo-Martinez Rosalia |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Luxury goods industry.; Luxuries — Marketing.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1221014476 |
| Record create date | 11/6/2020 |
Allowed Actions
| pdf/2893867.pdf | – |
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| epub/2893867.epub | – |
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| Group | Anonymous |
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| Network | Internet |
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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