Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Developing successful global strategies for marketing luxury brands |
|---|---|
| Other creators | Mosca Fabrizio ; Casalegno Cecilia ; Gallo-Martinez Rosalia |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Luxury goods industry. ; Luxuries — Marketing. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1221014476 |
| Record create date | 11/6/2020 |
Allowed Actions
| pdf/2893867.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
|
|---|---|---|
| epub/2893867.epub | – |
Action 'Download' will be available if you login or access site from another network
|
| Group | Anonymous |
|---|---|
| Network | Internet |
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
|
| Internet | Authorized users SPbPU |
|
| Internet | Anonymous |
|
- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Section 1: Managing Global Luxury Brands in the Era of Digitalisation
- Chapter 1: The Evolution of Distribution in the Luxury Sector
- Chapter 2: Omnichannel Shopping Experiences for Fast Fashion and Luxury Brands
- Chapter 3: Examining the Integration of Virtual and Physical Platforms From Luxury Brand Managers' Perspectives
- Chapter 4: Managing Integrated Brand Communication Strategies in the Online Era
- Chapter 5: Investigating the Impact of Luxury Brands' Traditional and Digital Contents on Customer-Based Brand Equity
- Chapter 6: When Luxury Brands Changed Their Approach to Social Media
- Chapter 7: Innovating Luxury Service Experiences Through E-Servicescapes
- Chapter 8: Pivots in the Luxury Business
- Chapter 9: Luxury Brands and Strategic Management Accounting
- Section 2: Sustainable Development in the Luxury Industry
- Chapter 10: Is Luxury Compatible With Corporate Social Responsibility (CSR)?
- Chapter 11: Upcycled vs. Recycled Products by Luxury Brands
- Section 3: New Trends in Consumer Behaviour
- Chapter 12: Generations' Attitudes and Behaviours in the Luxury Sector
- Chapter 13: There Is No Such Thing as the Millennial
- Chapter 14: Designing Luxurious Food Experiences for Millennials and Post-Millennials
- Chapter 15: Influence of Celebrity Endorsement on Mature Female Luxury Cosmetic Consumers
- Compilation of References
- About the Contributors
- Index
