Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Handbook of research on IoT, digital transformation, and the future of global marketing |
|---|---|
| Other creators | El-Gohary Hatem; Edwards David; Ben Mimoun Mohamed Slim |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Internet marketing.; Marketing.; Customer relations.; Electronic commerce.; Internet of things.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1221015782 |
| Record create date | 11/6/2020 |
Allowed Actions
| pdf/2997353.pdf | – |
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| epub/2997353.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
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| Network | Internet |
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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