Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Insights, innovation, and analytics for optimal customer engagement |
|---|---|
| Other creators | Nagaraj Samala |
| Organization | IGI Global, |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Customer relations — Management.; Branding (Marketing); Consumer satisfaction.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1240681571 |
| Record create date | 3/6/2021 |
Allowed Actions
| pdf/2760339.pdf | – |
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Action 'Download' will be available if you login or access site from another network
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|---|---|---|
| epub/2760339.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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