Insights, innovation, and analytics for optimal customer engagement

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	Table	Card	RUSMARC

Title:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Insights, innovation, and analytics for optimal customer engagement
Other creators:	Nagaraj Samala
Organization:	IGI Global,
Collection:	Электронные книги зарубежных издательств; Общая коллекция
Subjects:	Customer relations — Management.; Branding (Marketing); Consumer satisfaction.; EBSCO eBooks
Document type:	Other
File type:	PDF
Language:	English
Rights:	Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key:	on1240681571

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Group: Anonymous

Network: Internet

Annotation

"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--.

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	ILC SPbPU Local Network		All
	Internet		Authorized users SPbPU
	Internet		Anonymous

Cover
Title Page
Copyright Page
Book Series
Table of Contents
Detailed Table of Contents
Preface
Acknowledgment
Chapter 1: Augmented Reality and Its Relationship With Customer Experience in Retailing
Chapter 2: Examination of Empirical Studies on Customer Engagement, Online Engagement, and Social Media Engagement
Chapter 3: Customer Engagement
Chapter 4: Review of Customer Activism Concepts
Chapter 5: The Role of Customer Engagement in the COVID-19 Era
Chapter 6: Creative and Innovative Ways of Consumer Engagement
Chapter 7: Impact of Artificial Intelligence in the Future of Retail and Customer Engagement
Chapter 8: Firms and Consumer Attitudes in the Digital Market
Chapter 9: Valuing Wellbeing
Chapter 10: Online Retailing and Customer Engagement
Chapter 11: Determinants of Customer Engagement in Electronic Word of Mouth (eWOM) Communication
Chapter 12: It's All About Creating Customer Value
Chapter 13: Artificial Intelligence in the Hospitality Sector
Compilation of References
About the Contributors
Index

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