Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Blockchain technology and applications for digital marketing |
|---|---|
| Other creators | Bansal Rohit ; Malyadri Pacha ; Singh Amandeep ; Pervez Asif |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Internet marketing. ; Blockchains (Databases) ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1243041257 |
| Record create date | 3/11/2021 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Blockchain Technology and Its Brunt on Digital Marketing
- Chapter 2: Applications of Blockchain Technology for Digital Marketing
- Chapter 3: Blockchain Towards Decentralized Digital Marketing
- Chapter 4: AIC Algorithm for Online Purchasing Intention
- Chapter 5: Role of Cryptocurrency in Digital Marketing
- Chapter 6: Blockchain Technology in Tourism Management
- Chapter 7: Developing a Model to Highlight the Relation of Digital Trust With Privacy and Security for the Blockchain Technology
- Chapter 8: Design Family Health Management System Based on Ethereum Blockchain Interaction With MyEtherWallet Using Solidity
- Chapter 9: Investigation on Industry Applications of Blockchain Technology
- Chapter 10: Risk-Resilient Supply Chain Using Blockchain Technology
- Chapter 11: Role of Cryptocurrency in Digital Marketing
- Chapter 12: The Integration of the Blockchain Technology Into Wine Tourism
- Chapter 13: Adoption of Blockchain Technology
- Chapter 14: Impact of Blockchain on E-Commerce
- Chapter 15: Analytical Impact of Technology on the COVID-19 Pandemic
- Chapter 16: Blockchain and the Future of Digital Marketing
- Chapter 17: Motivating Antecedents and Consequences of Blockchain Technology in the Insurance Industry
- Compilation of References
- About the Contributors
- Index
