Details
| Title | Advances in electronic commerce series. — Moving businesses online and embracing e-commerce: impact and opportunities caused by COVID-19 |
|---|---|
| Other creators | Semerádová Tereza ; Weinlich Petr |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Electronic commerce. ; Information technology — Management. ; Organizational change. ; Strategic planning. ; COVID-19 (Disease) — Economic aspects. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1260169240 |
| Record create date | 7/2/2021 |
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| epub/3097370.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This publication analyzes the impacts of COVID-19 related restrictions on the business models of enterprises affected by these restrictions, putting an emphasis on the transformational changes induced by the accelerated adoption of Internet technologies and transition to e-commerce based business models"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Introduction
- Chapter 1: Surviving Disruption and Uncertainty Through Digital Transformation
- Chapter 2: Changes in Grocery Shopping Patterns Due to COVID-19
- Chapter 3: Moving the Tourism Industry to Online Marketing and Sales
- Chapter 4: The Transition of the Pharmaceutical Sector Marketing Activities
- Chapter 5: The Place of Virtual Reality in E-Retail
- Chapter 6: The Effects of Customer Relationship Management (CRM) and Customer Perceived Value Dimensions
- Chapter 7: Factors Leading to Increased Online Engagement
- Chapter 8: A Conceptual Model of Drivers of Online Brand Engagement
- Chapter 9: Adoption of Online Advertising by Small and Medium Enterprises
- Chapter 10: Advertising in the Age of Ad-Blockers
- Compilation of References
- About the Contributors
- Index
