Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Social customer relationship management (Social-CRM) in the era of Web 4.0 |
|---|---|
| Other creators | Ammari Nedra Bahri |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Customer relations — Management.; Social media — Economic aspects.; Médias sociaux — Aspect économique.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1289619006 |
| Record create date | 12/15/2021 |
Allowed Actions
| pdf/3320907.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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| epub/3320907.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
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| Network | Internet |
"This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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