Details
| Title | Advances in business strategy and competitive advantage. — Antecedents and outcomes of employee-based brand equity |
|---|---|
| Other creators | Bari Muhammad Waseem; Abrar Muhammad; Alaverdov Emilia |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Brand loyalty.; Customer loyalty.; Consumer satisfaction.; Employee morale — Marketing.; Performance — Marketing.; Personnel management — Marketing.; Organizational commitment — Marketing.; Corporate image — Marketing.; Consumer Behavior; Fidélité à une marque.; Consommateurs — Fidélité.; Consommateurs — Satisfaction.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1302333565 |
| Record create date | 2/26/2022 |
Allowed Actions
| pdf/3312737.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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|---|---|---|
| epub/3312737.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
|---|---|
| Network | Internet |
"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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