Details
| Title | A theory of marketing: outline of a social systems perspective |
|---|---|
| Creators | Lüdicke Marius K. Lüdicke |
| Imprint | Wiesbaden: Deutscher Universitätsverlag, 2006 |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | маркетинг |
| LBC | 65.291.3 |
| Document type | Other |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать) |
| Record key | RU\SPSTU\edoc\54688 |
| Record create date | 10/26/2018 |
Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
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