Мурашева, Ольга Алексеевна. Стратегия управления внешними и внутренними коммуникациями организации средствами PR (на примере ООО «Хенкель Рус») [Электронный ресурс]: выпускная квалификационная работа бакалавра: 42.03.01 - Реклама и связи с общественностью ; 42.03.01_01 - Реклама и связи с общественностью в отрасли (связи с общественностью) / О. А. Мурашева; Санкт-Петербургский политехнический университет Петра Великого, Гуманитарный институт ; науч. рук. Р. А. Иванова ; консультант по нормоконтролю А. С. Сафонова. — Электрон. текстовые дан. (1 файл : 3,26 Мб). — Санкт-Петербург, 2018. — Загл. с титул. экрана. — Доступ по паролю из сети Интернет (чтение, печать, копирование). — Adobe Acrobat Reader 7.0. — <URL:http://elib.spbstu.ru/dl/2/v18-4762.pdf>. — <URL:http://doi.org/10.18720/SPBPU/2/v18-4762>. — <URL:http://elib.spbstu.ru/dl/2/rev/v18-4762-o.pdf>.
|
Period
|
Read
|
Print
|
Copy
|
Open
|
Total
|
|
Year 2018
|
Quarter 4
|
November
|
7
|
0
|
18
|
0
|
25
|
|
December
|
10
|
0
|
13
|
0
|
23
|
|
Year 2019
|
Quarter 1
|
January
|
5
|
0
|
4
|
0
|
9
|
|
February
|
0
|
0
|
6
|
0
|
6
|
|
March
|
4
|
0
|
6
|
0
|
10
|
|
Quarter 2
|
April
|
2
|
0
|
15
|
0
|
17
|
|
May
|
1
|
0
|
18
|
0
|
19
|
|
June
|
1
|
0
|
15
|
0
|
16
|
|
Quarter 3
|
July
|
6
|
0
|
5
|
0
|
11
|
|
August
|
5
|
0
|
6
|
0
|
11
|
|
September
|
0
|
0
|
9
|
0
|
9
|
|
Quarter 4
|
October
|
2
|
0
|
14
|
0
|
16
|
|
November
|
2
|
0
|
27
|
0
|
29
|
|
December
|
6
|
0
|
47
|
0
|
53
|
|
Year 2020
|
Quarter 1
|
January
|
0
|
0
|
22
|
0
|
22
|
|
February
|
1
|
0
|
27
|
0
|
28
|
|
March
|
2
|
0
|
9
|
0
|
11
|
|
Quarter 2
|
April
|
0
|
0
|
2
|
0
|
2
|
|
May
|
0
|
0
|
1
|
0
|
1
|
|
June
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
1
|
0
|
1
|
|
November
|
0
|
0
|
1
|
0
|
1
|
|
December
|
1
|
0
|
1
|
0
|
2
|
|
Year 2021
|
Quarter 1
|
January
|
1
|
0
|
3
|
0
|
4
|
|
February
|
1
|
0
|
0
|
0
|
1
|
|
March
|
2
|
0
|
1
|
0
|
3
|
|
Quarter 2
|
April
|
6
|
0
|
1
|
0
|
7
|
|
May
|
5
|
0
|
0
|
0
|
5
|
|
June
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2022
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
2
|
0
|
0
|
0
|
2
|
|
May
|
3
|
0
|
0
|
0
|
3
|
|
June
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2023
|
Quarter 1
|
January
|
0
|
0
|
1
|
0
|
1
|
|
February
|
1
|
0
|
0
|
0
|
1
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
1
|
0
|
0
|
0
|
1
|
|
May
|
0
|
0
|
1
|
0
|
1
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
1
|
0
|
1
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2024
|
Quarter 1
|
January
|
0
|
0
|
1
|
0
|
1
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
1
|
0
|
3
|
0
|
4
|
|
Total
|
79
|
0
|
281
|
0
|
360
|
