Details
Title | The the Art of CRM: Proven Strategies for Modern Customer Relationship Management. |
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Creators | Fatouretchi Max. |
Imprint | Birmingham: Packt Publishing, Limited, 2019 |
Collection | Электронные книги зарубежных издательств ; Общая коллекция |
Subjects | Customer relations — Management. ; EBSCO eBooks |
Document type | Other |
File type | |
Language | English |
Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
Record key | on1103219176 |
Record create date | 6/8/2019 |
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Network | Internet |
Max Fatourechi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.
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ILC SPbPU Local Network | All |
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- Cover
- Copyright
- Mapt upsell
- Contributors
- Table of Contents
- Preface
- Introduction
- My history with CRM
- The key ingredients for a successful CRM design
- Summary
- Chapter 1: What is CRM?
- The three main pillars of CRM
- A bank and a new CEO
- Jumping on board with CRM
- Introducing case studies
- What to take away from the five case studies
- Summary
- Chapter 2: Getting to Know Your Customer
- The 360-degree client view
- Case study — VeriPark
- Client profiling
- Interaction history
- Summary
- Chapter 3: Conceptualizing the CRM Design from Business Requirements
- My experience
- DX
- Digital disrupters
- It's about customer experience
- A tale of two case studies
- Design elements of a CRM solution
- Where to start?
- Solution Blueprint
- Processing catalog
- Application architecture
- Data architecture
- Integration architecture
- Architecture Trade-off Analysis Method (ATAM)
- Summary
- Chapter 4: Architecting Your CRM Solution – Preparing for
Today and Tomorrow
- The history of the Agile methodology
- Backlog
- You need a modern CRM platform to start with
- The broken ATM
- TCO/ROI
- Summary
- Chapter 5: Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY
- Digital business
- Evolution of AI
- The current state of AI
- Teaming up AI with people
- The ethical aspects of AI
- An example of AI in CRM processes
- IoT
- Summary
- Chapter 6: GDPR and Regulatory Compliance
- Why is GDPR here?
- What is GDPR?
- GDPR impacts technology, tools, people, and processes
- GDPR from a business point of view
- Summary
- Chapter 7: CRM Integration Strategies
- Building synergy to orchestrate business processes
- Factors relating to data integration
- Stakeholders
- UI-level integration
- Integration techniques
- Master data management
- Extract-transform-load or data hub?
- Simple object access protocol
- Integration project phases
- Initial data load
- System performance
- Summary
- Chapter 8: Cloud Versus
On-premise Versus
Hybrid – The
Deployment of a CRM Platform
- Factors influencing vendor selection
- Hybrid deployment
- So, what are your options?
- Summary
- Chapter 9: CRM Differentiators
- It's not about the feature list; it's about the ecosystem
- The fourth industrial revolution and CRM
- AI and smart cloud
- To cloud or not to cloud?
- Leveraging smart cloud into CRM
- Big data
- Social selling and advertising
- Implementation tools
- A sustainable CRM platform
- Summary
- Other Books You May Enjoy
- Index